Business Challenges
A boutique fitness brand was facing several challenges during its launch phase. They lacked a proper labor model to support their presale efforts and meet their sales targets. Additionally, they had no effective demographic and goal setting process in place, which hindered their financial planning. The studio heavily relied on digital channels for leads and lacked an organic lead strategy. Furthermore, their presale sales offer was complex, and the team struggled with executing a clear price strategy.
Solution
Raising The Bar Consulting stepped in to provide tailored solutions to address the challenges faced by the boutique fitness brand.
Here's how we helped.
Labor Model Optimization
We developed a comprehensive labor model that aligned with the brand's sales strategy and member benchmark targets. This ensured that the right staffing resources were allocated at each stage of the presale process, maximizing efficiency and sales potential.
Demographic &
Goal Setting Process
We implemented a robust demographic analysis and goal-setting process for franchisees. This allowed them to gain a deeper understanding of their target market and establish realistic financial planning models. With clear goals in place, franchisees were better equipped to make informed decisions and drive profitability.
Organic Lead Strategy
We devised an organic lead strategy that focused on building relationships within the local community and leveraging word-of-mouth marketing. By expanding their reach beyond digital channels, the brand was able to attract a broader audience and generate a consistent flow of qualified leads.
Streamlined Presale Sales Offer
We simplified the presale sales offer, making it more accessible and easy to understand for both the team members and potential customers. Additionally, we implemented a clear pricing strategy that eliminated confusion and empowered the team to effectively communicate the value of the brand's offerings.
Real Results
Employee Onboarding Satisfaction
Raising The Bar Consulting achieved a 125% improvement in employee onboarding satisfaction over the course of a year. By providing clear processes and support, team members felt more confident and satisfied in their roles.
Studio Opening Gross Revenue
The brand experienced a significant improvement in studio opening gross revenue during the initial 30 days. The average monthly revenue increased from less than $20,000 to over $35,000, indicating a successful launch and strong market reception.
First-Day Draft Fall-Off/Attrition
The system-wide first-day draft fall-off/attrition rate improved from an average of over 50% to less than 25%. This demonstrated the brand's ability to attract and retain customers, leading to higher member retention and increased revenue potential.
By partnering with Raising The Bar Consulting, the boutique fitness brand successfully navigated their launch phase and achieved substantial improvements in various key areas, setting a solid foundation for future growth and success.
Ready to achieve similar results for your health and wellness business?
Contact Raising The Bar Consulting today to unlock your true potential!
🌟 Client Review: Raising The Bar Consulting Transformed Our Boutique Fitness Launch! 🎉💪
Thanks to Raising The Bar Consulting, our boutique fitness brand had an incredible launch! They addressed our challenges with precision and provided solutions that delivered outstanding results.
Their expertise and strategic guidance made a significant impact. Our revenue in the initial 30 days soared from less than 20K to over 35K, exceeding our expectations. The improvements in employee onboarding and reduced attrition rates were beyond impressive.
If you're launching a boutique fitness brand or need expert guidance during critical business phases, I highly recommend Raising The Bar Consulting. They're the game-changers you need to ensure success!
Thrilled Client, [Boutique Fitness Brand]
